Hearts + Trucks

Big ideas require a big background! With the  Johanniter-Unfall‑Hilfe, pharmaceutical giant Teva, parent company of ratiopharm GmbH, has been a powerful initiator for a project such as #10000LebenRetten.

Teva has 75 Mercedes‑Benz trucks in action in logistics. The Actros 1846 was selected for this special campaign: 16.5 metres long, hydraulically extendable, and with digital features such as the interactive first aid avatar that guides participants through the training.

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Mercedes‑Benz Trucks telt het wagenpark van ratiopharm.

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“Saving 10,000 lives together.”

“20 to 30 minutes from parking up to getting started. This would not be possible with any other kind of infrastructure.”

Hinnerk Femerling, event expert from the roadshow agency Esquina and co‑developer of the TrainingsTruck
Hinnerk Femerling is convinced by the idea of mobile and digital resuscitation training. For this purpose his choice for a truck was clear, the Actros.
The project slogan adorns the 20‑tonne box body of the unmistakable TrainingsTruck.
The completed training room: authentic underground railway scenery, a digital avatar that guides you through the resuscitation training, and plenty of space.
The digital training takes just ten minutes per team, before time is allowed for questioning the experts and ironing out any uncertainties.
  • Hinnerk Femerling is convinced by the idea of mobile and digital resuscitation training. For this purpose his choice for a truck was clear, the Actros.

  • The project slogan adorns the 20‑tonne box body of the unmistakable TrainingsTruck.

  • The completed training room: authentic underground railway scenery, a digital avatar that guides you through the resuscitation training, and plenty of space.

  • The digital training takes just ten minutes per team, before time is allowed for questioning the experts and ironing out any uncertainties.

The project team of event professionals, architects, game developers, and first‑aid experts took around six months to design, implement, and set up the Training Truck with its mobile event space. Since the extended box body was comparatively light, the ten member team was able to rely on a vehicle with an economical mid‑sized engine. The Actros 1846 not only brings #10000LebenRetten to the road efficiently, but also in a resource‑saving manner.

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Photos: Sebastian Vollmert

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