Big ideas require a big background! With the Johanniter-Unfall‑Hilfe, pharmaceutical giant Teva, parent company of ratiopharm GmbH, has been a powerful initiator for a project such as #10000LebenRetten.
One initiative, one goal.
Teva has 75 Mercedes‑Benz trucks in action in logistics. The Actros 1846 was selected for this special campaign: 16.5 metres long, hydraulically extendable, and with digital features such as the interactive first aid avatar that guides participants through the training.
75
Mercedes‑Benz Trucks telt het wagenpark van ratiopharm.
“20 to 30 minutes from parking up to getting started. This would not be possible with any other kind of infrastructure.”
The project team of event professionals, architects, game developers, and first‑aid experts took around six months to design, implement, and set up the Training Truck with its mobile event space. Since the extended box body was comparatively light, the ten member team was able to rely on a vehicle with an economical mid‑sized engine. The Actros 1846 not only brings #10000LebenRetten to the road efficiently, but also in a resource‑saving manner.
Photos: Sebastian Vollmert